Shame on Gap!

One of the FEED USA Bags

The folks at Gap got themselves into a bit of trouble today. For those of you who didn’t hear about the controversy here is the short version of the story:

The Gap manufactures a line of bags called “FEED USA.” According to gap.com, “for every FEED USA bag sold, Gap is donating $5 to help improve school food and nutrition education in America.” The Gap claimed that the bags were manufactured in the USA. It turns out, that all of the bags were not made in the USA. Instead, the Gap manufactured a significant number of the bags in China.

The Gap responded to Styleite.com with the following statement:

“There are several bags in the FEED USA collection. The FEED USA Canvas Tote bag and the limited edition one-of-a-kind Bandana Bag are both made in the USA.
However, the FEED USA Denim Bucket bags are made in China, and should not have been connected to the made in the USA signs. We apologize for any inaccurate messaging. We are proud of our FEED USA partnership. Gap donates $5 toward FEED USA’s school lunch program for each bag sold.”

This is pathetic on so many levels. I can’t decide what is worse, manufacturing a FEED USA bag overseas or lying about it.

Just a thought….Maybe if Gap manufactured its products in the USA, school lunch programs wouldn’t need as many donations.

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UPDATE: I reached the Nestle people. Rasinets are made in the USA. Maybe Gap should take a lesson from Nestle.