Proudly Made in Mexico...

The SRX (Proudly Made in Mexico) 

I don’t recall a time during my childhood that at least one of my parents didn’t drive a Cadillac. I remember hearing, “Why buy a Mercedes when you can buy American.”

Fast-forward 20 years.

General Motors, the manufacturer of Cadillac is manufacturing its SRX Luxury Crossover in Mexico. To make matters worse, General Motors allowing consumers to believe that the vehicle was made domestically.

Imagine you are at an auto show. You are walking and see the Cadillac booth. Someone asks you, “Where is this SRX manufactured?”  The odds are, you are going to respond, “In America.” Not the case. The SRX is a product of Mexico.

However, the GM people mislead consumers into believing the SRX is made in America. They do this by taking the Country of Origin stickers off their display cars.

If you ask me, that’s pretty messed up. 

What is this AALA Everyone is Talking About?

General Motors, you are not above the law. 

If you’ve read the news this week, you know that the Made in the USA Foundation is charging General Motors with violating the American Automobile Labeling Act (AALA). To make a long story short, GM decided that the law doesn’t apply to them.  The U.S. automaker stripped auto-show display vehicles of country of origin labels. This way, auto-show consumers would have no idea that the latest GM vehicles were manufactured off-shore.

This brings me to the AALA.  Many consumers are unaware of the AALA, but are surrounded by its benefits on a daily basis. Have you ever noticed the sticker on your car window that says where your car was manufactured? That is because of the AALA. The AALA requires new cars to provide information on the window sticker, including where the car was assembled, the U.S. and other country content, where the engine was made and where the transmission was made.

Regardless of what vehicle you choose to buy, you the consumer should be informed. General Motors stripping labels off of display vehicles denied you of your right to be informed. Not cool.