Tuesday, January 18, 2011

What is this AALA Everyone is Talking About?


General Motors, you are not above the law. 

If you’ve read the news this week, you know that the Made in the USA Foundation is charging General Motors with violating the American Automobile Labeling Act (AALA). To make a long story short, GM decided that the law doesn’t apply to them.  The U.S. automaker stripped auto-show display vehicles of country of origin labels. This way, auto-show consumers would have no idea that the latest GM vehicles were manufactured off-shore.

This brings me to the AALA.  Many consumers are unaware of the AALA, but are surrounded by its benefits on a daily basis. Have you ever noticed the sticker on your car window that says where your car was manufactured? That is because of the AALA. The AALA requires new cars to provide information on the window sticker, including where the car was assembled, the U.S. and other country content, where the engine was made and where the transmission was made.

Regardless of what vehicle you choose to buy, you the consumer should be informed. General Motors stripping labels off of display vehicles denied you of your right to be informed. Not cool. 

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