What Can the FTC Do For Me?

Yesterday, I spread the word about a lawsuit filed by the Made in the USA Foundation against Lucky Brand Jeans. For all of you non-legal people out there, the Foundation filed a complaint with the FTC. According to the Foundation, Lucky Brand Jeans was in violation of Federal Trade Act, 15 U.S.C. §§ 45 and 45a. 

As a consumer, you are probably wondering what this means. Basically, deceptive advertising is illegal. Lucky Brand Jeans’ logo says “Born in America.” Considering the jeans are no longer made in America, this is a deceptive practice. Therefore, Lucky Brand Jeans is breaking the law.

The Foundation is asking the FTC for relief. The FTC is the Federal Trade Commission. The FTC is an independent Federal Agency founded in 1914. Congress makes consumer protection laws and the FTC enforces these laws.

If you purchased a pair of Lucky Brand Jeans and were under the impression they are manufactured domestically, contact the Made in the USA Foundation and the FTC at http://www.ftc.gov/ftc/contact.shtm. 

False Advertising: Lucky Brand Jeans

The Shorts Advertised Above Were Made Abroad

The Made in the USA Foundation filed suit with the Federal Trade Commission against Lucky Brand Jeans. According to papers filed with the FTC, Lucky Brand Denim manufactures its products abroad.  However, denim manufacturer advertises its products as “All American.”   This is illegal.

The complaint states:

1.     Products that are made in the U.S.A. are not required by law to include a country of origin designation.

2.     Consumers reasonably believe that the Lucky Brand Jeans that they are purchasing are made in the United States.

3.     Consumers paid more for the Lucky Brand Jeans than “made in Mexico” jeans are worth because they believed that the jeans were made in the United States.

If you have fallen victim to Lucky Brand Denim’s false advertising please contact the FTC at http://www.ftc.gov/ftc/contact.shtm.