Yesterday, I spread the word about a lawsuit filed by the Made in the USA Foundation against Lucky Brand Jeans. For all of you non-legal people out there, the Foundation filed a complaint with the FTC. According to the Foundation, Lucky Brand Jeans was in violation of Federal Trade Act, 15 U.S.C. §§ 45 and 45a.
As a consumer, you are probably wondering what this means. Basically, deceptive advertising is illegal. Lucky Brand Jeans’ logo says “Born in America.” Considering the jeans are no longer made in America, this is a deceptive practice. Therefore, Lucky Brand Jeans is breaking the law.
The Foundation is asking the FTC for relief. The FTC is the Federal Trade Commission. The FTC is an independent Federal Agency founded in 1914. Congress makes consumer protection laws and the FTC enforces these laws.
If you purchased a pair of Lucky Brand Jeans and were under the impression they are manufactured domestically, contact the Made in the USA Foundation and the FTC at http://www.ftc.gov/ftc/contact.shtm.
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