Made in the U.S.A. Foundation in the News…Again

Over a decade ago, Joel D. Joseph, General Counsel to Made in the USA Foundation, filed suit against Kwikset Lock Company for labeling their products “Made in the USA” after Kwikset moved its factory from Anaheim, California to Mexicali, Mexico.  Today, the California Supreme Court ruled that consumers of these locks have the right to sue manufacturers under California law for the mislabeled products that they purchased.

My favorite quote from the opinion:

"Simply stated:  labels matter.  The marketing industry is based on the premise that labels matter, that consumers will choose one product over another similar product based on its label and various tangible and intangible qualities they may come to associate with a particular source.”

According to Joseph, “This is a landmark decision.  The California Supreme Court has ruled that labels concerning consumer goods, known as ‘credence products’ could be enforced in court.  When buying ‘credence products’ consumers rely on manufacturers’ representations of hidden qualities, whether the products are kosher, organic or Made in the U.S.A.   This ruling is the first time that highest court of a state has protected the right of consumers to purchase “Made in the USA” and other hidden product qualities.   The Made in the USA Foundation will use this landmark ruling around the country to make sure that manufacturers tell the truth about the country of origin of their products.”